Designing a recommendation experience for aging-in-place products.

This isn’t just about building a webpage. It’s about helping older adults and their caregivers find the right support without feeling overwhelmed by technology or decision fatigue.

I designed a Recommendations page for The Helper Bees’ marketplace to help seniors and their caregivers find the right services and products to live independently at home. My perspective comes from working as a medical scribe in a clinic, supporting seniors who had or needed in-home health care. I saw firsthand how access to the right support can transform their daily lives.

So I focused on an experience that feels human, empathetic and easy to navigate: guiding people through the questionnaire, presenting clear personalized recommendations, and building trust at every step.

This is the first impression, the moment trust is built or lost. The hero message, “Discover the perfect support for your needs,” works as a friendly invitation, followed by clear, benefit-driven subtext. The page is intentionally uncluttered, guiding people to one clear call to action: Start Questionnaire.

This stage is all about reducing cognitive load. I broke the questionnaire into small, digestible steps, with a progress bar to reassure people they’re moving forward. Helpful hints appear in context, so they never feel like instructions shouting at them.

Once completed, the Recommendations page delivers a moment of clarity. Seniors and caregivers see tailored suggestions, not just a list, with a short summary of why each one fits their needs. This builds trust and makes the decision easier.